Comparing between 3 companies ( semco , google , apple ) Essay

Comparing between 3 companies ( semco , google , apple ) - Essay Example Moreover, despite having numerous product lines, both Google and Apple are in the IT industry. Hence, these companies are overly dependent on their capabilities to use information and communication technology skills. (Kahney) Semco has more focus on Brazil while Google and Apple are rivaling various IT organizations throughout the global markets. Further, Semco has seldom entangled in political issues though it has a declared socio-economic mission of ushering workplace democracy. On the other hand, Apple maintains a strict corporate tone. Further, Google often raises ideological issues such as freedom of expression. Hence, it had to withdraw its business from China due to political reasons. In the context of business diversification, Semco did not select to follow any rigid industrial segment. Hence, it appears to have minimized the major business risks by diversifying its investments and specialties across different industries. According to The Leigh Bureau, Semco is aggressively expanding its market shares in the sectors like real estate, energy, legal services, etc. But Apple diversified its products and packages in the same business segment. At the same time it created a â€Å"proprietary ecosystem† (Kahney). It maintained its technology and business secrets and embarked on a policy of using license agreements and copyright protection. Google has a totally different marketing strategy. It does not venture in cross industry diversification like Semco. It also does not excessively emphasize on protecting its intellectual properties. It largely operates through open source technologies providing highly flexible and accessible IT platforms to its customers. Experts like Lashinsky describe the company to be aggressive but generous in handling the market challenges. Unlike Semco, Apple is orthodox. It follows a command and control framework with clearly defined

Internet Retailing Essay Example | Topics and Well Written Essays - 3500 words

Internet Retailing - Essay Example In particular, its ability to provide information, facilitate two-way communication with customers, collect market research data, promote goods and services and ultimately to support the online ordering of merchandise, provides an extremely rich and flexible new retail channel (Doherty and Ellis-Chadwick, 2003). Indeed, online shopping is now estimated to be the fastest growing area of internet usage (Forsythe and Shi, 2003). Given the internet's potential to radically re-configure the underlying processes of retailing, and because of the highly dynamic and innovative nature of the electronic marketplace, there has been an explosion of academic interest in the application of this new electronic phenomenon, in the retail context. It is not, perhaps, surprising that from such a highly dynamic organizational phenomenon, an equally dynamic body of literature should emerge. Moreover, because the commercial exploitation of the internet has technical, logistical, commercial, strategic, behavioral, social and legal implications, the emergent body of literature is both extremely large and highly diverse. ... A small number of researchers have already risen to the challenge of reviewing the internet literature, and three reviews, in particular (Reynolds, 2000, Ngai, 2003) have been influential in shaping this study. However, all three have their limitations. Reynold (2000) and Ngai (2003) have both addressed the related field of internet marketing, but have chosen not to adopt an explicit retail focus, whilst the Reynold's (2000) review, which does have an internet retailing focus, is now rather dated. Consequently, the primary aim of this paper is to present a review and critique of the internet retailing literature, which seeks to highlight key themes, emerging patterns and perhaps most importantly gaps that are still to be filled. Given the growing recognition that the internet has the potential (Porter, 2001) to significantly affect an organization's strategic positioning, we were particularly interested to explore the extent to which strategic issues have been explicitly tackled in t he internet retailing literature. Al-Hadaayah Bookstores Al-Hidaayah is predominantly a books retailer, with interests in books retailing as well as publishing. Its principal business is the retail sale of "trade books" (generally hardcover and paperback consumer titles, excluding educational textbooks and religious titles), mass market paperbacks (such as mystery, romance, science fiction and other popular fiction), children's books, bargain books and magazines. Al-Hidaayah is the pioneer and still the leading operator of book superstores in the UK. Its flagship store on central London has been widely recognised as the most authoritative bookstore in the country, and perhaps, the world. Al-Hidaayah has a private label strategy,