Marketing Communications Ford - 3565 Words

Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the company should use along with the current marketing communication strategies. Background and Importance of Marketing Communications Marketing communications is a management process of†¦show more content†¦One of the latest Ford achievements with conventional vehicle technology is the new Ford Focus ECOnetic range. â€Å"Ford Motor Company is working on a variety of hybrid technologies taking into account diverse local market conditions. Different levels of hybridisation will help to optimize the efficiency of any combustion engine. Advanced stop/start systems in combination with regenerative braking can significantly contribute to lower fuel consumption under certain driving conditions.† http://media.ford.com/article_display.cfm?article_id=26766 The combination of bio-ethanol and Fords Flexifuel technology can – seen from a well-to-wheel perspective (i.e. from the production of the feedstock for the fuel to the end use in the vehicle) versus a similar petrol engine - lower fossil CO2 emis-sions by between 30 per cent and 80 per cent, depending on the feedstock used and the production process. Objectives. â€Å"Our Vision: to become the worlds leading company for automotive products and services. Our Mission: we are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services. Our Values: We do the right thing for our people, our environment and our society, but above all for our customers.† http://www.ford.co.uk/ie/corporateinfo/-/-/-/-/-/- (November12, 2007) Ford has outlined its marketing objectives as becoming the largest automobile company in the world, to cater to allShow MoreRelatedCompany Analysis : Henry Ford Hospital1560 Words   |  7 PagesHenry Ford Hospital in Detroit, is a level one trauma center that is recognized for clinical excellence in cardiology, neurology, orthopedics, transplants, and treatment for cancer (Henry, 2016). Henry Ford Health Systems has over 23,000 employees, and is the fifth largest employer in the Metro-Detroit area, and is also one of the most diverse health systems (Henry, 2016). As part of a successful marketing strategy, health care organizations use branding to promote their vision, and values. BrandingRead MoreCase Analysis : Ford Fiesta1295 Words   |  6 PagesCase Analysis: Ford Fiesta Members: James Hall, Marina Goldshteyn, Qimin Wu Company Background The Ford Motor Company began in 1903 in Dearborn, Michigan, when Henry Ford commissioned the Model A automobile. Ford was the first automobile company to invent the assembly line process, which led to the concept of mass production as we know today. The assembly line now meant that Ford vehicles could be produced more quickly and efficiently, and at a lower price. Ford stands as the second largestRead MoreFord Case Study Questions1599 Words   |  7 Pagesthird) of the B segment car purchasers were over the age of 40. Among them, people in the age group of 50-55 topped the chart with 14.3%. The primary purchasers for the B segment car would be the people between the age group of 45 and 60. 2. Why would Ford choose to target Millennials? 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She is shocked to find that the once-thriving dealership is losing money and realizes that she must choose between selling the business at an unfavorable price, or working to turn it around. She suspects that improving the performance of the service department will be the key to saving the businessRead MoreEssay on Ford Supply Chain612 Words   |  3 Pages2) What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? In terms of communication and coordination, vertical integration leads to efficient and effective collaboration between supplier and Dell, and between Dell and customer through the physical proximity, established patterns of communications, and greater willingness to cooperate with other members of the same group. 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There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I willRead MoreWorld War II, Big Business, And No Morals1445 Words   |  6 Pagespotential death toll of the pending war. Businesses are created for profits, not for politics or to have morals for what kind of service or equipment they may provide. As Jews ran in fear of brutality and violence many international businesses like Ford Motor Company, Nestle, BMW, Bayer Aspirin, Coca-Cola, Standard Oil, Kodak, numerous Switzerland banks, and additional businesses came running when they envisioned using concentration camps for cheap sources of slave laborers. Miles Lerman, a Holocaust